She's not the only self-made millionaire who suggests that getting rich begins with your mindset. "But what it did was it made me feel better - it was way more fun to say that than 'I can't afford it.' And, it also forced me to shift my focus to be like, 'OK, are there ways that money does flow to me easily and freely?'"Ĭhanging her modes of thinking helped her change her reality, she says: "Once you shift your focus off of proving that, 'I can't afford it because I am Jen Sincero and I am broke,' to proving that my money flows to me easily and freely, you open yourself up to the ways to make the new mantra true." "So every time I wanted to say, 'I can't afford it,' I forced myself to say, 'Money flows to me easily and freely,' which seemed a little bit bananas," she admits. She didn't start building wealth until she changed her mantra to "money flows to me easily and freely." "Back in the day, I realized that one of the things I said all the time was, 'I can't afford it.' That was sort of my mantra," Sincero tells Make It. It's that we refuse to give ourselves permission to become rich."Īfter all, it can feel awkward to admit that you have that ambition - but it's necessary. If you want to build wealth, you have to start by telling yourself it's OK, Sincero writes: "One of the biggest obstacles to making lots of money is not a lack of good ideas or opportunities or time, or that we're too slovenly or stupid.
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